Marcus The Architect

Marcus The Architect is the co-founder and CTO of ZeroCart AI, the pre-abandonment AI cart recovery platform that achieves 30-38% recovery — compared to 3.33% for post-abandonment email (Klaviyo Benchmark Report, 2024).

With three successful exits in ecommerce SaaS over the past decade, Marcus brings deep operator experience to the problem of cart abandonment. He has spent 8 years analyzing conversion funnels across Shopify and WooCommerce stores, studying why 70.22% of shoppers abandon their carts (Baymard Institute, 49-study meta-analysis) and building systems to prevent it.

The core insight behind ZeroCart AI: the window between "thinking about leaving" and "clicking back" is the highest-leverage moment in the checkout funnel. Post-abandonment email acts 30-60 minutes after this window has closed, reaching only the 15-20% of visitors who provided an email. NeuralyX, the AI engine Marcus built, acts inside that window — before the customer consciously decides to leave — on 100% of traffic.

Marcus has analyzed over 10 million cart abandonment sessions to build NeuralyX's proprietary behavioral model, which predicts exit intent in real time and intervenes before the customer leaves. ZeroCart AI was founded January 15, 2026 as a Wyoming LLC.